How Sublight Strengthened Expert Status and Hit Business Goals
Industry
Marketing & Advertising
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Service
Brand Voice, Ad Copywriting, Content Strategy, Website Copy, Social Media Content, SEO Content Blog Articles, Email Marketing, Ghost Writing, Case Studies, Downloadable Lead Magnets, Video Scripts
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Tone of Voice
Professional, casual, friendly, and inspiring with a sci-fi edge
Who is Sublight and Why Did They Hire Me?
Sublight is a creative agency helping B2B companies grow by elevating their brand experience through compelling videos and graphic design. They are a team of creatives with a stunning professional background and an impressive portfolio, including world-leading brands such as Coca-Cola, Microsoft, and Lufthansa.
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Their goal was to strengthen their expert status with a solid online presence that puts them ahead of their competitors so that they can establish a continuous flow of quality leads.
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They hired me because they believed that copywriting was essential for reaching this objective and implementing a sustainable marketing strategy for the company.
They were so right!
The Project
Sublight already had a space-inspired brand story with an iconic slogan, “Visualizing the unknown”, that presented them as explorers of the endless universe. But in order to level up in the game, they needed to revamp their brand voice.
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So I held a brand voice workshop for them where we set the grounds for making a statement and translated their brand personality details into a strong brand voice.
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I fine-tuned the WHYs and made the concept more specific to ensure that when you first encounter their brand, you feel like you are entering a new world where Sublight can help you achieve your long-desired business goals.
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Here’s the analogy I built for them:
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The possibilities for taking your brand to a whole new level are as endless as space — the infinite unknown that you haven’t explored.
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This messaging forms the bedrock of all their copy across their website and social feeds, establishing their brand as distinctive and memorable. I crafted a unique combination of tone, style, and language that bring their messaging to life, breaking through the noise.
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“The brand voice workshop helped us find the voice that works best for our brand”
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Mate Hajdu
Owner & Creative Director
Sublight
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To build a deep connection between Sublight and its audience, I aimed to demonstrate that the sky is the limit for the brands that hire them. So I came up with the idea to produce an animated video that showcases the team’s expertise. This video distinguishes Sublight as an industry leader. It’s a testament to what’s possible when technology meets art. Watch the video below!
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The Results
We built a comprehensive content strategy that justifies their expert status and has a high impact on their prospects. Infused with the Sublight brand voice, the unique copy I have been writing for them has enabled them to reach their business goals:
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Securing more high-end clients through their newly established authority.
“Adrienn has helped us build a clear brand message and establish a strong brand tone of voice. As a result, we’ve managed to increase brand awareness and strengthen our position as a thought leader. Thanks to our new copy, our leads become aware of our expertise as soon as they encounter us in the online universe – this is a huge advantage if you want to convince your prospects that you have what they need. And a great deal of this success can be attributed to our blogs.
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With Adrienn’s help, we are getting in front of our target audience organically. We’ve started to rank for our targeted keywords and generate 33% more engagement on social media with the content written by her.”
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And Finally… Why Does Sublight Like Working With Me?
“Adrienn provides us with full support during the production of the Sublight content. Research is one of her strongest skills, she has an excellent writing style and works independently. Just what we need.”
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