How Boostpoint Became a Thought Leader and Elevated Its Brand
Industry
SaaS, HR Tech, Recruitment
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Service
Brand Voice Development, Copywriting, Content Strategy, Content Development, Website Copy, Email Copywriting, SEO Content and Optimization, Press Releases, Ghost Writing, Social Media Content, UX Copy, Product Copywriting
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Tone of Voice
Professional, friendly, trustworthy, innovative, empathetic, empowering, vivid
Who Is Boostpoint and Why Did They Hire Me?
Boostpoint® is the #1 tool suite for recruitment marketing helping Talent Acquisition teams attract quality employees quickly through the power of AI and social media. At the time they contacted me, Boostpoint was a fairly new brand, so their goal was to build authority within their space.
They hired me because they were 100% certain that having an online presence that reflects their unique brand voice was the key to emerging as a thought leader. The perfect plan!
The Project
For Boostpoint to establish credibility and attract more customers, first I developed a content strategy that provided its audience with value along with an unforgettable brand experience.
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Boostpoint’s goal is to revolutionize the recruiting industry through social media advertising because traditional tactics such as posting jobs on Indeed and Glassdoor can’t keep up with the continuing job growth, and employers need to find new ways if they want to fill their positions quickly.
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When you meet the Boostpoint team in person, you can tell immediately that they are not “just another tech company”. They are real pioneers who have something to say and who prioritize people above all else. Their deep commitment to serving Talent Acquisition teams and their uplifting energy distinguish them from other subject matter experts. And my goal was to capture their image that way.
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So, when I’m writing for Boostpoint, I focus on thought leadership and brand humanizing, using an unparalleled, guiding, and also vivid tone of voice that helps them stand apart, earn trust, and turn followers into customers.
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“Adrienn is able to take on our brand voice and persona with ease. This can be difficult as she writes on behalf of multiple team members, but she nails it every time. She’s incredibly bright and able to research topics that go beyond a superficial understanding — resulting in expert thought leadership content.”
Jordan Sitler
Marketing Director
Boostpoint
The Results
Boostpoint’s target audience started to bond with the brand and see them as a trusted source of information. This positioned them as an authority and drove them leads and revenue.
The thought leadership copy and content I’ve been writing for Boostpoint reflect both the team’s knowledge and the brand’s individuality, allowing them to help their audience and make an impact on their prospects. Through in-depths, educating, and engaging blogs, and social media posts with recruiter tips and opinions on industry trends, news, and myths, we convey Boostpoint’s expert opinions which prove that the team knows something that no one else does and their innovation is the solution to the major problem of the recruiting industry.
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Brand humanizing is a deal-breaker for SaaS startups. Although we use a vast variety of apps every day that make our lives easier, at first glance, the complexity of technology makes it impossible for prospects to know whether a software does what it promises. However, prospects begin to connect with a tech brand if it has an authentic personality as it suggests that there are real people behind the screen, not robots. So I develop and write copy and content that show Boostpoint’s target audience that the brand speaks their language. We place a special emphasis on creating entertaining posts that establish an inspiring vibe. Thanks to the behind-the-scenes, fun, and motivational posts, a recruiter or HR professional has an impression of Boostpoint as a leader who knows the nitty-gritty of the industry. And to reinforce this perception, I use a relatable writing style for Boostpoint that encourages prospects and customers as well to interact with the brand.
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The result is a unique, empowering brand experience that delivers the message of “You can do that because you’re great and because we give you the tool that attracts the best candidates for you”, making recruiters follow and come back to Boostpoint.
“Our new website is a lead gen machine. We’ve had the ability to generate more qualified leads than ever before. Thanks to Adrienn’s expertise, the consistent content we are producing continues to grow our audience as we begin to rank even higher on critical keyword searches.”
And Finally… Why Does Boostpoint Like Working with Me?
“Adrienn has truly become an extension of our team and plays a key role in our success. She comes to the table with amazing ideas and generates the highest quality content each month. Her wonderful personality and love for the work bring fresh excitement to each project.”
Want to Follow in Boostpoint’s Steps?
Book a free discovery call with me now and let’s find out how we can work together!