MAKING YOUR BRAND LOVED, SEEN, AND MEMORABLE

I consider myself lucky to have been raised in a family where literature, music, and fine art were inherent, and a culture of celebrating creativity has always prevailed. Despite my love for other artistic pursuits, I knew I had a destiny with stories. So, guided by the calling to become a writer, I majored in English Literature, studying writing and how the greatest authors impacted people through the power of storytelling, semantics, and style. I embraced every writing opportunity that came my way, determined to hone my craft.

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After a few years in literary translation and further education, I landed a job as a Financial Journalist at Acuris, one of the most prestigious news agencies in the world. I was responsible for writing The Roadshow, a time-sensitive daily round-up that covered the latest equity capital markets news in the Americas. At that time, I believed that journalism was the best way I could make a difference. But, finally, my passion for creative writing led me to Lensa, a SaaS startup, where I realized that through copywriting, I could move mountains. Because impactful brands like yours need stories that resonate authentically so that they can generate real change. And copywriting is the key to achieving that.

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Working as a full-time writer, I saw businesses with vague promises generate robust profits whereas rare talents who could have advanced the world faltered because their brand messaging was, well, ho-hum. Then Covid happened, and I felt like ‘If not now, when?’

I started my own copywriting business to collaborate with more experts engaged in fascinating ventures. Since then, I’ve led brand communications, developed content strategies, and written copy for truly remarkable, value-driven professionals from solopreneurs to young startups to world-leading brands, helping them yield incredible results.